The lower segments of the income pyramid are a diverse and viable market. Opportunities for graduates skilled in building and running Base of Pyramid businesses are equally diverse: ranging from locally-owned social enterprises and SMEs, non-profits and development organizations, to impact investment firms and multinationals seeking to expand their footprint to low-income markets. Business Schools for Impact internships reflect this diversity and are available in developing countries in Africa, Asia and Latin America.
Sadhna was established in 1988 to provide alternative incomes for women in Udaipur’s rural, tribal and urban slum belts. As these communities were not dependent on agriculture, handicraft was chosen to be introduced to them. Sadhna taught Patchwork, Appliqué and Tanka embroidery skills to the women for them to earn a secure living. Today, Sadhna provides continuous training to women artisans to improve their skills, a support network to them in their villages and a respectable position in their family and society.
Sadhna's work has catalyzed a noticeable change in the lives of its artisans, who once were not even exposed to their own villages. Today these women artisans are confident enough to make their own decisions within the family as well as in different socio-political groups. Economic empowerment has also created a marked difference in their awareness towards education, healthcare, social status and family life.
Kalanjium Thozhilagam Limited (KTL) is a development enterprise for the poor and is the business initiative of DHAN Foundation. KTL specializes in supporting the livelihood activities of poor in the following six areas, namely agricultural commodities, bio-agri inputs, medicinal and aromatic plants, bio-energy, sea food and handicrafts. The company seeks to increase the income of the poor people through productivity enhancement, value addition and market linkages without the intervention of middlemen.
Jaipur Rugs is the leading exporter and manufacturer of hand-made carpets in India. This group was founded by Nand Kishore Chaudhary in 1999, a social entrepreneur active in providing sustainable livelihoods to grassroots communities through the production of rugs matching international standards. It is composed of:
• An Indian firm producing and exporting the rugs, Jaipur Rugs Company Pvt. Ltd.;
• A US firm in charge of dealing with American customers, Jaipur Rugs Inc.;
• A trust supporting the artisans in rural areas, Jaipur Rugs Foundation.
This hybrid model enables the group to create a durable impact for the communities and gives us a unique identity in the global carpet industry.
The intern will be associated mainly with the Foundation. JRF works for the empowerment of grassroots communities, especially women and minorities. Through skills training to carpet production processes, capacity building and social development, underprivileged people receive the required support to start a sustainable transformation of their life. The intern will be in charge of improving the branding of JRF on social media and the website, through the design and implementation of online communication campaigns. The Foundation is currently trying to develop its visibility among individuals at global level, so as to find more people interested in supporting our actions.
Specifically, JRF is designing a programme that will encourage people to donate do a precise activity, like education for women, organization of health camps or skills development for unemployed people. The current punch line is “You can also create smiles – Sponsor our actions”. The intern will be responsible for increasing awareness about this sponsorship programme.
A detailed implementation plan to conduct an efficient communication campaign;
A set of indicators to measure the efficiency and standard ways to improve results for each of these indicators;
At least one campaign designed for one topic (e.g. education, health…);
Implementation of that campaign started during the presence of the intern.
Identifying the relevant platforms to implement a communication campaign;
Creating the content of the campaign so that JRF can attract more donors to sponsor its projects – selection of photos, creation of punch lines, definition of the exact target;
Defining the implementation plan and the monitoring tools;
Starting the campaign;
Other duties as required.