Dr. Eduardo Morato, Jr.


Dr. Eduardo Morato, Jr.


Ateneo Business School

Inclusive business and social entrepreneurship

Details on main field of study / representative publications

Master in Entrepreneurship - Social Enterprise Development Track


Dr. Eduardo A. Morató, Jr. has devoted most of his career life to the management of public and multilateral agencies, private development foundations and educational institutions.

During his ten year-stint in the public sector, he served as general manager of the Human Settlements Development Corporation, as president of Bliss Development Corporation and, simultaneously, of the National Housing Corporation, and as managing director of the Technology Resources Center. He was instrumental in establishing government-controlled enterprises such as the National Agri-Business Corporation, the Philippine Fruits and Vegetables Inc. and many others. Earlier, he worked as special consultant to the Secretary of the Department of Agriculture and as loan/investment officer of the World Bank Group (IBRD and IFC) In Washington D.C., USA.

In the private sector, Dr. Morató began his career in 1968 with Rubicon Inc., the management company of Philippine Airlines and then moved on to the Investment Services Corp. He assumed the presidency of Bayan EDGE (formerly ABS-CBN Bayan Foundation, Inc.) in 2006 and created the Bayan Academy for Social Entrepreneurship and Human Resource Development, Inc. in 2008. These two non-profit organizations are committed to enterprise building and financing, social development (education and employment) and to environment conservation. Dr. Morató has dedicated eleven years, thus far, to private sector management. Throughout his entire career, Dr. Morató has been consulting for and training large, medium and small business corporations.

In the field of education, Dr. Morató was elected dean of the Asian Institute of Management (AIM) in 2000 and was appointed associate dean, at various times, in the Graduate School of Business (GSB), in the Center for Development Management (CDM), and in the Asian Center for Entrepreneurship (ACE). At CDM, he designed and launched the socially relevant Masters in Development Management program. He was a tenured full professor at AIM where he was consistently top-ranked by the students and the administration. His fields of expertise include general management, finance, organizational engineering, strategic planning, entrepreneurship and development management. Concurrent to his private sector engagement, Dr. Morató has been the chairman of Ace Center for Entrepreneurship and Management Education which has partnered with the Ateneo Graduate School of Business on the innovative Masters in Entrepreneurship program from 2008 up to the present. The program was an offshoot of a four-year research by Dr. Morató on Asian entrepreneurs while at AIM. In total, Dr. Morató has been an educator and an academic research leader for 26 years.

Dr. Morató has written 28 books, numerous articles, monographs, handbooks and over five hundred case studies and accompanying texts. The topics include Creativity and Intuition, Finance, Development Management, Art, Leadership and Governance, Strategic Planning and Management, Self-Mastery, Entrepreneurship, Customer Analysis, Business Decision-Making, Education and Enterprise Development, Growth and Evolution.

Dr. Morató earned his Bachelor of Arts degree, cum laude, major in Economics at the Ateneo de Manila University in 1968. He obtained his Master in Business Management, with High Distinction from AIM in 1972 and a Doctor in Public Administration degree from the University of the Philippines where he was a consistent University Scholar. He is Triple A awardee of the Asian Institute of Management Alumni Association and an Eminent Fellow of the Development Academy of the Philippines.

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