Jaipur Rugs Group

Company

Name: Jaipur Rugs Group
Country: India
About: Jaipur Rugs is the leading exporter and manufacturer of hand-made carpets in India. This group was founded by Nand Kishore Chaudhary in 1999, a social entrepreneur having decided to provide sustainable livelihoods to grassroots communities through the production of rugs matching international standards. It is composed of:
• An Indian firm producing and exporting the rugs, Jaipur Rugs Company Pvt. Ltd.;
• A US firm in charge of dealing with American customers, Jaipur Rugs Inc.;
• A trust supporting the artisans in rural areas, Jaipur Rugs Foundation.

This hybrid model enables our group to create a durable impact for the communities and gives us a unique identity in the global carpet industry.

Teaching material

Internships and jobs

  • India - Fundraising & Partnership Development Internship

    <p>Jaipur Rugs is the leading exporter and manufacturer of hand-made carpets in India. This group was founded by Nand Kishore Chaudhary in 1999, a social entrepreneur active in providing sustainable livelihoods to grassroots communities through the production of rugs matching international standards. It is composed of:</p><p><br/></p><p>•&#9;An Indian firm producing and exporting the rugs, Jaipur Rugs Company Pvt. Ltd.; </p><p><span>•&#9;A US firm in charge of dealing with American customers, Jaipur Rugs Inc.;</span><br/></p><p><span>•&#9;A trust supporting the artisans in rural areas, Jaipur Rugs Foundation.</span><br/></p><p><br/></p><p>This hybrid model enables the group to create a durable impact for the communities and gives us a unique identity in the global carpet industry.</p><p><span>The intern will be associated mainly with the Foundation. JRF works for the empowerment of grassroots communities, especially women and minorities. Through skill training to carpet production processes, capacity building and social development, underprivileged people receive the required support to start a sustainable transformation of their life.</span><br/></p><p>Since its creation in 2004, JRF has relied mainly on Jaipur Rugs Company for funds as well as for skills. But the need for more programmes and quicker growth has led the management team to decide to open the research for funds and partners, so that JRF can reach out to thousands more artisans through a variety of activities. The intern will take part in this development, through fundraising and partnership research.</p><p><br/></p><p>Concrete output(s)/deliverable(s): </p><p> A database of relevant funding opportunities;</p><p>A database of potential partners for JRF;</p><p>Assistance with the identification and sourcing of funding opportunities;</p><p>Establish contacts with potential partners.</p><p><br/></p><p>Key activities: </p><p>Research on funding opportunities to which JRF could apply – CSR direction, international foundations, UN agencies, government grants, etc</p><p><span>Support for preparation of project proposals – creation of budget, re-writing of content according to focus areas of identified grants;</span></p><p>Research on partnership opportunities, mainly among NGOs, networks, international organizations and UN agencies;</p><p>Definition of the strategy to reach out to potential partners – standard e-mails, presentation, process for reminder;</p><p>Other duties as required.</p>

  • India - Communications Campaign Internship

    <p>Jaipur Rugs is the leading exporter and manufacturer of hand-made carpets in India. This group was founded by Nand Kishore Chaudhary in 1999, a social entrepreneur active in providing sustainable livelihoods to grassroots communities through the production of rugs matching international standards. It is composed of:</p><p>•&#9;An Indian firm producing and exporting the rugs, Jaipur Rugs Company Pvt. Ltd.; </p><p>•&#9;A US firm in charge of dealing with American customers, Jaipur Rugs Inc.;</p><p>•&#9;A trust supporting the artisans in rural areas, Jaipur Rugs Foundation.</p><p><span>This hybrid model enables the group to create a durable impact for the communities and gives us a unique identity in the global carpet industry.</span><br/></p><p><span>The intern will be associated mainly with the Foundation. JRF works for the empowerment of grassroots communities, especially women and minorities. Through skills training to carpet production processes, capacity building and social development, underprivileged people receive the required support to start a sustainable transformation of their life. The intern will be in charge of improving the branding of JRF on social media and the website, through the design and implementation of online communication campaigns. The Foundation is currently trying to develop its visibility among individuals at global level, so as to find more people interested in supporting our actions.</span><br/></p><p>Specifically, JRF is designing a programme that will encourage people to donate do a precise activity, like education for women, organization of health camps or skills development for unemployed people. The current punch line is “You can also create smiles – Sponsor our actions”. The intern will be responsible for increasing awareness about this sponsorship programme.</p><p><br/></p><p>Concrete output(s)/deliverable(s): </p><p>A detailed implementation plan to conduct an efficient communication campaign;</p><p>A set of indicators to measure the efficiency and standard ways to improve results for each of these indicators;</p><p>At least one campaign designed for one topic (e.g. education, health…);</p><p>Implementation of that campaign started during the presence of the intern.</p><p><br/></p><p>Key activities: </p><p><span> Identifying the relevant platforms to implement a communication campaign;</span></p><p>Creating the content of the campaign so that JRF can attract more donors to sponsor its projects – selection of photos, creation of punch lines, definition of the exact target;</p><p>Defining the implementation plan and the monitoring tools;</p><p><span> Starting the campaign;</span></p><p></p><p>Other duties as required.</p><p></p><p><br/></p>

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